Not the ideal time to convince people to part with their hard-earned on rides and fast food kiosks, no matter how good. This wasn’t easy as the park opened during a time when the States was in recession. This high cost put pressure on the park to generate significant revenue from the beginning. The park was already in a bad position from day one unfortunately, having already sunk $400million (£320m) into building it, making it one of the most expensive theme parks ever built. If the majority of the people who are going to come to the park were going to drive, no one is going to drive when gas was $4 a gallon in that part of the country.” Obviously, the economy is the number one contributor to the failure of the park.
“There needed to be a lot more money devoted to advertising nationally, as the majority of people who come to Myrtle Beach do so by driving. So how could such an attractive-sounding destination fail? A lack of promotion and an increase in the cost of fuel, according to park insider David Montoya. He said the park took ‘the preschool plastic of Disney to a new age of insubordinate adolescence through a combination of nerdy attention to detail, startling irreverence and sly wit’. It received rave reviews including one from The Times writer Chris Haslam. The park, which had good financial backing and a great team behind it, opened to much fanfare with concerts from the Eagles and the The Moody Blues. So what went wrong? Who was to blame and what state is the park, Myrtle Beach, South Carolina, in now?
It reopened again in 2009 under new ownership as Freestyle Music Park but fared only slightly better and collapsed at the end of its first season. THE Hard Rock Park lived one of the shortest lives of any theme park, managing just a few months in 2008 before it ran out of money.
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